Earlsmann VINE Show Review – IFE London, April 2026

Earlsmann VINE enjoyed a highly successful few days at the International Food & Drink Event in London, with exceptional levels of interest across all areas of the business.

The show itself was incredibly busy throughout, with particularly strong footfall in the Start-Up section, where Earlsmann VINE was exhibiting. From the outset, the stand attracted a steady stream of visitors, including buyers from major food and drink supply companies, supermarkets, wholesalers, hospitality groups and independent retailers such as farm shops. Day one also saw significant press interest, further highlighting the growing attention around the alcohol-free category.

As anticipated, tasting played a key role in engaging visitors. Feedback was consistently positive, with many surprised by the dry, structured and wine-like nature of the drinks. The Pinot Noir–inspired red proved especially popular, bringing a smile to many faces and reinforcing its importance in completing the range. For many visitors, the tasting experience clearly demonstrated the difference between Earlsmann VINE and more traditional de-alcoholised products.

In addition to strong UK interest, the stand attracted a notable number of overseas enquiries, underlining the broader international potential of the range. Across the three days, Earlsmann VINE received a pleasing number of high-quality enquiries, opening up conversations with a range of potential partners across multiple channels.

The show also provided an excellent platform to communicate the brand’s core message, creating a genuine alternative to wine — which resonated strongly with buyers looking for credible, premium alcohol-free alternatives.

Overall, IFE London proved to be a valuable and encouraging event for Earlsmann VINE, reinforcing both the strength of the product and the growing demand for sophisticated, alcohol-free options within the market.